In what seems like a rarity anymore, HRE Wheels makes a point to open their doors yearly and show off their facility and how they create masterpiece wheels. They also have some four wheeled guests along for the show-and-tell to give everyone an idea of just what kind of cars are sporting their steel.
Not only does this put prospective customers in a unique situation into seeing what they will be buying into, but it also gives current customers that connection to the company and its leadership. The CEO was leading tours, you can’t beat that!
The gents over at AutoBlog were fortunate enough to attend the open house and wrote up a really nice narrative on how HRE creates their wheels and what the tour had in store. Jump on over and check it out!