March Auto Sales Signal Recovery
Auto sales fell short of expectations, but still increased dramatically over last year. Consumer confidence rose and the Dept of Labor is expected to announce that U.S. jobs increased by 190,000. These are all solid signs that the economy is working towards a recovery.
GM sales gained 22% with its four core brands rising 44. Ford had the largest gain by a Detroit automaker with a 39.9% gain. Toyota rose 40.7% even with doubts about its quality. Consumer loyalty and incentives are paving the way for sales increases and are becoming a competitive item between automakers on who can pony up the best deal.
There was one decline, however. Chrysler fell to Number 6 and posted sales of -5.3%. This obviously points to the need for a brand makeover and possibly some new leadership to get that brand headed in the right direction.
Comments:
Category: Chevrolet, Chrysler, Dodge, Ford Motor Company, General Motors, News
