Since the burial of Mr. Goodwrench, we’ve been wondering what GM had up its sleeve and when they were going to detail their new strategy. Well, we now have the answer to both of those questions. Welcome the new Certified Service programs for The General’s brands, and in doing so they’re hoping they strengthen brand [...]
After a successful-so-far IPO, GM is still looking to cut some 2,000 skilled trade workers at 14 plants across the US. Of course, 8 of those plants are scheduled for closure, and 2 more are on the chopping block should demand drop. GM is reported to be offering up to $60,000 per employee to send [...]
In a chance to redeem themselves even further and give the people a glimpse into what General Motors does and has changed to re-gain their market status they have announced that they will be opening all 54 of their manufacturing facilities to the public in a series of open houses. Opening the doors to the [...]
General Motors has said that they will invest $163.2 million in three plants to prepare for the increased engine production for the Chevrolet Volt, Cruze, and an unnamed smaller model. Most of the money will go to GM’s Flint Engine Operations as they prepare to churn out Ecotec 1.4L 4-cylinder engines. GM says that this [...]
Last Thursday, General Motors once again became a public company since it was taken over by the U.S. Government. Opening at $33, getting a brief buoy to the high of the day at $35.85 and then settling back down to where it closed at $34.19 wasn’t a bad day overall. Even after pleading by some [...]
Mr. Goodwrench was a proud marketing vehicle for General Motors’ mechanics from 1974 until 2010 at which time it has been rumored that The General has unceremoniously pulled the plug. Once upon a time Mr. Goodwrench was a fictional characterization for GM’s mechanics and it became a name that consumers could trust and identify with. [...]
Mark Voss, senior design engineer for General Motors, worked with this design team to pro-actively combat an engineering problem. You see, carbon fiber degrades with exposure to ultraviolet light, so the design team came up with a clear coat that blocks the particular wavelengths that damage the carbon fiber and helps protect it. Just like [...]
In addition to all the other hardware General Motors has brought along to Vegas for SEMA this year, they’ve also tucked four new Camaro’s in the trailer ready to showcase their versatile offerings, yet again. It seems to be a common theme with GM this year so give the consumer a little of everything and [...]
Not to miss out on the excitement of SEMA, Corvette has also brought along some concepts in the Jake Edition and also the Z06X Track Car model. The Jake, named after the skull used discretely on Corvette Racing cars as early as 2005, was built to personify the spirit that Jake represents. Painted in Competition [...]
After failed attempts by General Motors to buy back into their former financial arm GMAC, now Ally Bank, with the intent on gaining access to more sub-prime lending and leasing they turned their sights towards AmeriCredit. As of today, AmeriCredit’s stockholders approved the sale to General Motors for $3.5 billion in cash so as of [...]
Starting with the new Chevrolet Cruze ads beginning September 7th, actor and car buff Tim Allen will be the new voice for Chevy. Allen who has long been a car nut and has a recognizable voice will begin this new foray into voiceovers for advertising starting with the all-new Chevy Cruze. “Tim Allen will be [...]
